Most definitely worth it!
I've found on later 3as, the pots were surprisingly clean, earlier ones, not as much.
Pull the woofers, carefully remove and bag the fiberglass stuffing, pop off the wire retainers on the pots upper half and inspect. You may be able to clean them without needing to remove them from the cabs. If there's a lot of the green corrosion, then pull the pots for cleaning, and inspection. If there's material missing from the disks, then they need replacing. If just some minor pitting, then I use my Dremel with a sanding disk to smooth the disk surfaces. Test and if you get a good output tone from the pots when turning them, then open them up again, and use dielectric grease on the disk surface, the coils and pot wipers, and reassemble.
This is a good time to replace the caps as well. Plenty of threads covering this.
Glenn