This thread has taken more than a few turns but back to your basic question on low cost upgrades.
Yes, proper cartridge alignment is critical and it should be a given when comparing turntables. Good interconnects are important too. Shielded, low capacitiance, good quality RCAs all important. Some cable sounds better than others? That subject is has been beaten to death here.
Some other low cost upgrades:
1 - Vibration control. Add Mass. Many use modeling clay to fill voids and add mass. This is commonly done to the resin/plastic type bases. Sometimes a dab of Blutack in a critical area does wonders.
2. - Vibration Control - Dampen parts that ring. The use of audio damping sheets, DynaMat, or similar stick on products are also used under platters, near motor mounts, under mounting plates, near tonearm mounts, etc.
3 - Vibration Control - Isolation. Improve feet and/or improved mounting surface. Depending on the application the used of vibrapods, cones, spikes, pucks, squash balls, maple, marble, sand beds, or wall shelves. Lots of options depending on what you have and what you are trying to do.
4. Platter mat. Changing from rubber to cork or leather can make a sonic difference. Keep in mind that when you change mats you could also be changing VTA.
Hope this helps.
cheers, Bob