Hi
You're talking about marketing, aka, new taillights
It's all about sound
SONY could have had their choice of any cartridge in the world and chose SHURE to transcribe the Columbia catalog
The Library of Congress still thought SHURE cartridges were the top of the pop as well, that's why no V-15 replacement styli left for you!
(I wonder what they think now, today, after (if) 1/2 turned out to be duds?)
Besides what I already rambled on about in post #35, based on reading old reviews it was hi-fi rags as much as anything that finished off SHURE in the late '90s
They definitely didn't help during the dot-com boom with all that disposable income and search for superficial material one-upmanship status in the then very niche analog market
SHURE was just too pedestrian I guess?
You don't know what you got until you lose it
Kenny
Stanton stuff isn't really any better. There are a handful of available nails replacing dozens of different ones from the OEM. I suspect thats the case with most brands that aren't in business anymore though, assuming generics are even available.
In some ways, I think Shure was a victim of its own success. The bewildering array of models over the years, some of which were simply relaunches under a different banner, was just too confusing. Some TT manufacturers (e.g. Garrard) fitted them as OEM, but were they carefully chosen for the arm in question, or to fit a price-point? Hi-Fi Choice were often critical of the tip alignment and finish, sometimes giving a good review for a specific model, followed by a bad one [for the same model]. Quality-control may certainly have been a problem. (And by the '80s, Shure had some stiff competition from Technics and Audio-Technica, let's not forget!) Despite all this, it is my understanding that there is one Shure model to beat all others, that being the rare, professional SC39. If anyone has experience of the SC39 then I'd like to hear from them!
Hi
I don't know if it's the cream of the crop but it's definitely a darn good one
Kenny
Hi
"They" were chosen, not just by Garrard (DUAL certainly comes to mind) but also by hundreds of thousands of people (consumers of every stripe), not to mention the broadcast and record industry
SHURE was one of only a few that helped shape, and set the standard(s) for record playback magnetic tranducers for the entire world
They were a benchmark for decades
Sad what has happened to them, the world actually
What? No faith in your countrymen in Swindon?
Kenny
You do know you can remove that ground strap from the pin, don’t you, on Shure carts?I hear you in part!But the better Shures were always just beyond what I could afford. Recently though, I was about to invest in a Jico replacement for an ED-T2. Then I discovered the AT110E. Game off. (Once I even turned down a homeless V15II because the silver plastic housing looked so, well, cheap!) And whilst it's not an issue for most folks, the Shure (and others') practice of bonding the metal body to the signal ground is technically wrong (certainly if you wish to drive your preamp differentially).
As for Garrard, what can I say? We all had them! But at the lower end of the market they were basically a drive-generation behind the Japanese (idler-to-belt-to-direct).
Anyone with an M97 Era IV has an SC39. I have 5 of the M97 Era IV bodies. All of the SC39 features are found in various M97 E4 styli: MASAR tip, side guard protection, stylus guard. The only thing the M97 E4 lacks is the rolled-off treble of the SC39.
View attachment 2215903
The M97 Era IV (1979) (RXT4) is electrically different from the M97xE and Me97.