El Seven does have some close at hand insights with ESS.
From what I understand, and from his love of early ESS AMT designs, it's more of a disappointment then a trashing.
Personally, I have no clue what the newer diaphragms, AMT Heils or new ESS drivers sound like, let alone their new speaker designs.
Nothing wrong with criticism if it's valid.
Personally, as mentioned before, ESS really should come out with a modern AMT3 design, as this was their best overall model over the years.
Many other are very close seconds, but a modern AMT3 design with a mid-woofer would be a killer speaker IMHO.
Hell, all they would really have to do is use the Eminece 1040SF, the Eminece Alpha 6A, a properly tweaked and adjusted AMT3 coil crossover with quality parts and a up to date AMT3 cabinet.
A solid MDF inner cabinet with nice woods sides, or veneered sides like the original. Hell, even a nice vinyl would work.
They wouldn't have to rely on questionable over seas quality. Or at the very least, choose a good factory with some quality control.
Alternatively they could just have Eminece make those cast frame woofers and passives.
Polk used Eminece in the past with good success on various models.
Like anything else, you pass the cost onto the customer.
I have been self employed for 17+ years, and I'm not shy about passing on increased cost to the customer. It is what it is.
It blows my mind about some of my colleagues that are so worried they will lose business. Sure, you might loose some, but if your are offering good products and services you will be fine, as there are plenty other of potential customers out their with open wallets and check books.
Seems like a lot of these colleagues have a 'bottom feeder' mentality.
Hard to make money that way.
With high volume customers you make some adjustments for quantity if needed, but never with operating cost's.
My business increased 25.2% over last year, even with these passing on of these cost's.
I also deal with local 3M a lot. They aren't shy about passing on increased cost's. They seem to being doing fine as well.
ESS And the AMT Heil has a lot of admirers-the current ESS labs IMHO should bank on this, and start producing some quality products, not cost cutting ones.
Wasting time and money on seeing if you can market/sell inferior cost cutting products (if the new ones indeed are) makes little sense.
A complete waste of time, money and effort. Personally from what I have seen so far, Ricky fails to understand his potential market, and chooses to concentrate on cost cutting methods instead of producing superior products. Just looking at the unfinished / disorganized nature of some of the products at some of those shows seems to give some validity to El Seven's points.
If it was me, I would look towards the successful companies, like local JBL for example and say to myself, why do they continue to be successful? What formula are they using? How can I apply that to my business?
Simplify each case and step to make it easier. It's really not that complicated, if you have the capital, product and market. All you need to add is the drive and want to succeed.