Five Lessons the Faltering Music Industry Could Learn From TV
- Thread starter Buttercup
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Interesting viewpoint, but as one who doesn't have TV at home, I do have one question:
If the standard of subscription-based TV is so high these days, why is it that whenever I turn on the TV in a motel, I usually end up flipping aound the dial twice and then giving up and turning it off?
If the standard of subscription-based TV is so high these days, why is it that whenever I turn on the TV in a motel, I usually end up flipping aound the dial twice and then giving up and turning it off?
Because "reality TV" is so stupid yet there is an awestruck audience which has the same intelligence quotient.
Of course, as long as they sell commercials which the awestruck watch, well, you can figure it out.
Now I understand commercials are needed for revenue, but I cannot tolerate the same commercials 4,5,6 times IN A HALF HOUR show. Geez, no wonder I hate some products, I mean how many times can you go to the bathroom and miss the commercial, and in an hour or hour and a half show, it's just ludicrious to see repeat after repeat of the same ad.
Why don't the executives of any of these businesses see that the bombardment repetitiousness turns people off?? Don't they watch any TV themselves??
Of course, as long as they sell commercials which the awestruck watch, well, you can figure it out.
Now I understand commercials are needed for revenue, but I cannot tolerate the same commercials 4,5,6 times IN A HALF HOUR show. Geez, no wonder I hate some products, I mean how many times can you go to the bathroom and miss the commercial, and in an hour or hour and a half show, it's just ludicrious to see repeat after repeat of the same ad.
Why don't the executives of any of these businesses see that the bombardment repetitiousness turns people off?? Don't they watch any TV themselves??
musichal
poet emeritus
The question for me is why bother watching TV with commercials? My two sources for TV/Movies are Netflix and Amazon Prime Instant video, both via ROKU. Cheap, cheap, cheap and no commercials. My indoor antenna can pick up about 30 local broadcasts, but I never watch because I can't abide the ads.
DonQuixote99
just give me some truth
This.
I regard all ads as attempts to pick my pocket through sneaky dishonest manipulation.
robgmn
Super Member
Because they know that it actually increases their revenue?
A fellow put a new sign up on his store: “Fresh Fish Sold Daily”
Ben, the copywriter across the street, saw the sign and said to the fish monger, “Sol…what gives with the sign? It’s too long."
Sol: “Why, what’s wrong?”
Ben: “Ya gotta keep your text short and to the point. You’re here. You don’t have to use the word HERE.”
So Sol tore off the word HERE. “OK, now?”
Ben: “Still too long. No one thinks they're buying the fish yesterday or tomorrow. Take off the word, DAILY.”
So Sol took off the word DAILY. “Now?”
Ben: “SOLD? As if you’re going to give the fish away?”
Sol took off the word “SOLD.” Now only FRESH FISH remained.
Sol: “Does that make you happy?”
Ben:”FRESH…who’s gonna buy a fish that’s not fresh? If you put that word fresh up, it’ll make people think there’s a chance you don’t always sell fresh fish.”
Agreeing, Sol took the word FRESH off the sign. Now only the word “FISH” remains.
Sol: “There. You happy now?”
Ben: “Why would you put a sign that say 'Fish' over a pile of fish on ice? Isn't the smell enough to clue people in?"
Sol got rid of the sign.
And any potential customers that may have seen it from afar.
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DonQuixote99
just give me some truth
1. Most of what you're flipping through is broadcast TV, or 'no-extra-charge' cable that is little or no better than broadcast TV.
2. If you don't have premium subscription cable at home and follow shows that appeal to you, it's hard to just dive in and follow the complicated plots.
DonQuixote99
just give me some truth
I think the article contains excellent observations. I think the way forward for the music industry would be subscription video channels that features top-talent concert productions for adults, on the order of Clapton's Crossroads concerts--both new content and a library of past productions, as with Netflix.
KentTeffeteller
Gimpus Stereophilus!
Video is not the answer. Analog is the answer. Subscriptions and DRM just ways of annoying the customers.
Funky54
Super Member
Good article. Why are the talented, interesting and quality musicians not mainstream.... It's not they lack, it's that the industry is selfish and greedy. Worse they believe 13 year old girls rule so they sell to them. Why isn't Rival Sons, Vintage Trouble, Blues Pills and JJ Grey dominating the radio? I'll pay a couple hundred to go see any of them. I won't spend a dime to go see Lorde. 13 year olds have to get the money from mom and Dad. Mom and Dad should go see Rival Sons and leave the kids with a sitter.
I had a friend over last night to listen to some music. We got into much this same discussion. While there is still some good music out there, the things that brought us the explosion in the late 60s and early 70s are gone. The article covers one of my pet peeves which is the whole category thing. Where would a Blood, Sweat, and Tears fit in today? Yes? ELP? Older Chicago? No place at all. The bands would never get signed with their best stuff.
Why do us in the middle age tend to stick with older bands? As the article says, nobody targets us anymore, and we are the fastest growing part of the population with the most money.
Why do us in the middle age tend to stick with older bands? As the article says, nobody targets us anymore, and we are the fastest growing part of the population with the most money.
DonQuixote99
just give me some truth
Video killed the radio star. Not CDs.
But we have plenty of proof now that there's big money in quality video for adults. Musical entertainment can get in on that.
There will never be big money again in any audio-only media.
BilboBaggins
Addicted Member
I have to disagree with this statement. There will always be a market for music without video. Look at all the people who use their smart phones to listen to music on a bus or train. I think the industry have completely failed their shareholders. They always seem to want to lock into a method that once worked and then they think they can make the industry stay in that state. They fought Video Movies tooth and nail. They didn't want Video Cassettes to be used for recording. It ended up being a huge market segment!
Every time they try to lock something in, they lose market share. They need a new model for the music industry that is open and convenient. Streaming services are one option based on a subscription service. I am sure there are many others. They need to go much cheaper, but what they lose in price per they will gain in huge volume. And this service could be in different levels. Low cost for low quality MP3 and higher cost for higher quality.
More people are switching to these custom built streaming services. Why? Because it is fresh, and hopefully better as far (as being random) than iTunes.
WaynerN
Addicted Member
I disagree with the entire basis of the article. The music industry has collapsed because of theft. Music stolen by millions of downloading thieves. Hard to pay the bills when everyone is getting things for free.
TV right now is complete BS. Non stop programming of Pawn Shop, American Pickers and the like (not picking on the shows, just the broadcast channels that think they should broadcast the same series all day long).
A least that's my take on it.
You may now start to hurl stones at me.
Wayner
TV right now is complete BS. Non stop programming of Pawn Shop, American Pickers and the like (not picking on the shows, just the broadcast channels that think they should broadcast the same series all day long).
A least that's my take on it.
You may now start to hurl stones at me.
Wayner
