+48V
hi-fi or die
First and foremost let me preface this thread with the fact/assumption that AK is probably a “more aware” group than most of the general population. i.e. many here do in fact realize that nearly all terrestrial (aka tower based) stations also simulcast/stream their feed over the internet.
So, while this is most likely a big “duh” factoid to most here, I came upon a recent study that was quite fascinating and surprised me to a greater degree than I expected. Connected as most everyone is these days, I was a bit taken aback at how “unaware” this average Joe study group was as to being able to “tune” into their favorite local FM radio station.
The jist of this “study” (cheeky thoughts down the line on that “fact” later) focuses on the debut of a smartphone app called NextRadio. Most smartphone’s (iPhones excluded) have the chips and means to receive FM broadcasts. (ala your phone probably has an FM tuner inside) Yet all but one (Sprint) of US carriers enable this functionality. We can address the obvious and/or ponder the reasons why carriers do this when it comes up.
OK…to the 123 meat of the post and to kick things off I offer up a link to the research site and short video of the interviews for discussion. Watch, digest, then offer your take & thoughts.
http://www.colemaninsights.com/NextRadio
In the mean & between time….Some rhetorical questions to ebb the flow.
So, while this is most likely a big “duh” factoid to most here, I came upon a recent study that was quite fascinating and surprised me to a greater degree than I expected. Connected as most everyone is these days, I was a bit taken aback at how “unaware” this average Joe study group was as to being able to “tune” into their favorite local FM radio station.
The jist of this “study” (cheeky thoughts down the line on that “fact” later) focuses on the debut of a smartphone app called NextRadio. Most smartphone’s (iPhones excluded) have the chips and means to receive FM broadcasts. (ala your phone probably has an FM tuner inside) Yet all but one (Sprint) of US carriers enable this functionality. We can address the obvious and/or ponder the reasons why carriers do this when it comes up.
OK…to the 123 meat of the post and to kick things off I offer up a link to the research site and short video of the interviews for discussion. Watch, digest, then offer your take & thoughts.
http://www.colemaninsights.com/NextRadio
In the mean & between time….Some rhetorical questions to ebb the flow.
1.Obviously FM is still king in the car for most people—why?
2.Do you think the NextRadio app will take hold and be practical?
3.Are FM tuners and/or OTA content as we know it going the way of the typewriter?
2.Do you think the NextRadio app will take hold and be practical?
3.Are FM tuners and/or OTA content as we know it going the way of the typewriter?
..