I was wondering when I saw something like that in an old Xenon flash gun, it had something that looked like a neon bulb but had this white stuff on the inside. Turns out it was exactly that, a green neon bulb that's used as a backlight to the exposure calculator. A regular orange one is used to indicate when the capacitor was charged up.
Was kind of interesting it was using the high voltage to light the exposure calculator, whether or not it uses less power than some incandescent, I don't know -- but definitely more efficient in terms of lm/w for those AA batteries.