Pure copper binding posts are a step in the right direction vs typical plated steel and other various alloys that don't conduct as well, and/or cause other disruptions in the signal path. It's a system...a chain of events where the weakest link is the most audible, and at some level everything, (or at least lots of things) matter, and can be audible. How big of a step it is depends a lot on the level of the system, and how many other steps have been taken in that direction. There are multiple points within a system that can veil the signal, and mask improvements besides just the level of the components themselves....the room, setup, component and vibration isolation, wires/cables, connectors, all crossover parts, baffle reflections, etc. IMO, it's a step worth taking, but there are many others things may still need to be addressed. The end result often boils down to how many stones get left unturned.