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The Best Logo or Trademark

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Aaron Hayman said:
That's a nice looking typeface.
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Thanks, that's very kind. It's not good for body text; too serify...

And, yes, it's an awful lot of work, especially if you are unfamiliar with the way in which digital fonts are defined.

I started with the hand-drawn version (the grey scale image), then created the characters using PostScript stroke definitions. And then discovered that PostScript fonts are defined by outline. So I had to start from scratch and create outline paths that retained the fixed stroke width; that's not easy to do manually, and involved endless tweaking of Bezier curve control points.

I figured out the kerning tables by finding the letter pair combinations, many of which are the same, since the characters are based on common shapes (e.g. b & p, and d, g & q are an o with ascender or descender).

Then I discovered that TrueType fonts use cubic b-spline curves (with three control points), rather than Bezier curves (with four control points). At that point, I lost the will to continue. But it gave me great respect for people who do design fonts.

I'm an electronic engineer, not a graphic designer. I can't draw 'still life' or natural scenes, but I was always a good draughtsman, so fonts and posters have been my outlet. I've searched for a book on technical font design (with terminology, guidance/rules, process, kerning table design, etc) but never found one; they are always "here's a bunch of pretty fonts, created by <designer> for <client>, in <date>". There is technology in font design (even with the aesthetics), but the books seem to concentrate on the 'art' side.
 
From the era of dinosaur solid state musical instrument amps, I really like these guys; good build, good sound. Logo is pretty cool too.

xoF1Mwh5feYGxI1HI8Ry8tz_gMqQLvEAJqtybkplLXmhDy1W_1UANUvA6HkNaEd7XHgsyFHoq_gbff48uQhxm9E4s91hHPFaWn0NGhR8kmvRENzAixCitCwOXrayTsY9jJ6bJrc6ytJVcQ
 
While from a very different industry, no matter how many racks, no matter how many cables, this is an instantly recognizable logo. While not intended for audio use, many of their models can go from AF right on up to the microwave range.

Amplifier Research Corporation;

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seabee1 said:
that's a picture during operation? what's that yellow foam(?) ?
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Ikeda seem to go in for cartridge bodies that are that shape, and come very close to the vinyl surface. I liked to see where I was placing the stylus, so I can't say it would appeal to me.
 
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