I'm not so certain that whether people "purchase" it or not is the question.
I wonder what choice many will have.
With that said, I'm rooting heavily for Beyond Meat and other such startups. Wouldn't a world where sentient animals don't have to be slaughtered en masse be a better one?? My friend slaughters hogs at a facility. Said that he has nightmares about the work, and that it weighs heavily on those who aren't full-blown psychopaths, and there are many in the industry.
one would have to be, I would think.