Doubtful that shipping it caused the failure, this IC just seems prone to age related spontanous "death". Could be it is overly sensitive to drift in the power supply - which tends to happen with age - or any number of other things. I doubt we'll ever establish a clear cut reason for why they fail. For the moment NOS replacements are still available from Ceitron via their own website and ebay.
I'd suggest to anyone who owns and really values a tuner or receiver that utilizes this IC in it's design to have a spare or two on hand while they can still be obtained. Without this chip working, you are left with a partially crippled unit.
The following are models that used it: TU-719, TU-919, all G-*700 receivers and the T-80. I believe that is the complete list, as it really only saw use by Sansui in designs from late 1978-80. I've no idea if any other hifi maker used it in a tuner or receiver design, but would be intersting to find out.
It is a specialized chip, which was fairly common in the era before highly integrated multi function MCU's were used in audio gear, but may not have seen much use. It is really application specific for use in true analog tuners featuring a tacked on digital frequency readout. Obviously, analog tuners fell pretty quickly from favor in hifi after 1980/81, which quickly negated the need for something like the MSM5540 in new tuner designs that were all digital. Leaves me to wonder if OKI even recovered the development and production cost, given it's very short time in use.