For a company with such a long history there are different eras of JBL. Various designers and engineer teams, different parent companies, technology advancements, different engineering and lab resources, and so on and so forth. Saying JBL has a house sound is a misnomer, especially for a company that has opted to serve a very large market segment. Everything from sound reinforcement, commercial studios, home theater, car audio, and personal listening devices. People like to simplify things and say a company is this or that, but with JBL the product line and time in business is too vast to do that.
My JBL are a pair of 4365 that come from the Synthesis line. These were designed by Greg Timbers, and from the time period of Harmon International being the parent company. relatively speaking these are accurate and uncolored speakers within their range of operation, although they only extend down to the mid 30 hertz range in room, which seems a bit limited for their size and cost. But what they do cover is refined, detailed, spacious, and textured. I have heard panel speakers I like less than these, but then my system has been built around them and you could argue that associated component selections optimize this pairing, and other speakers may not present their full potential in this system.
JBL from this era and line are a quality product, and don't have a "West Coast" presentation, that was from an earlier era of JBL.