bose is bashed because they make terrible speakers for the money!!! it is that simple. sure they 'work' but people generally will berate products that cost too much for what they deliver.
the laugh is that they say they spend money on research but still use cone tweeters that do not appear to have changed over 30years. i once took apart a set of bose speakers and the speaker wire was not even soldered, they simply tied a knot for the connections. i have no experience with their top of the range models, but afaik their claims for research come from the original Dr Bose who asserted that 89% of music should be reflected. everything since parrots the research line without applying it.
During the 70's Pioneer introduced a "big box" line of receivers, speakers and "changers". While they sounded good they were most certainly not in the same league as the SX line of receivers available in Audio stores.
Pioneer isn't the only company, of course, guilty of this. And all of these companies made similar claims as Bose. Their print ads and TV ads made, what many people would agree, were impossible claims.
That's marketing, pure and simple. A true sin, if you ask me, is the ludicrous price tags on Magico or many other "high" end speakers. Bose is by no means the worst, not by a long shot. Look at "white van" speakers. Those clearly are the worst in that you definitely don't get what you pay for and no warranty or support to speak of.
Bose bashing is just that. People present all kinds of justification when really their justification applies to many more companies than Bose. I can't honestly say I'm a fan of Bose, I've only owned a pair of 301 II, briefly, and would love to own a pair of 901's some day. So I have no vested interest in Bose.
Picking on Bose, in particular, and with such harshness is childish and immature. I have to agree with one of the comments about musicians. I've been to my share of musicians homes as well as people into classical and opera and of the many speakers out there Bose is one of the few that repeatedly shows up in their homes. In other words where I may see a 44xx series JBL I may see multiple 901's.
Are there claims exaggerated? If you want to take it all seriously and simply infer that they are claiming "audiophile" quality, then yes they are exaggerated. But recently I listened a little more closely to an radio ad and honestly the claims weren't all that exaggerated. If your an idiot and you assume or infer that what is claimed translates into audiophile, well than buyer beware. Geez, look at infomercials, talk about hype (which I guess Bose has/had some?).
I wish this whole Bose bashing would just end. There is clearly no logic to it whatsoever. Just a bunch of childish crap.