Brief History of ADS
Source: rec.audio.marketplace
__________________________________
From:
robotstalk@my-dejanews.com
Date: 1999/05/26
Kind of a cool story here. The founder, Godehard Gunther, was a NASA
guy and subordinate of Werner Von Braun. If there was a relationship
between Von Braun and Braun hifi, I am not aware of it but who knows?
ADS was however dependent on Braun hifi only for material to resell.
They were not owned by them or even German. ADS was a US company from
the beginning. The founder however was indeed German.
GG began importing Braun in the late 1960's into the US under the Braun
Aria name. Some of the first items were the LV1020 active/triamplified
studio monitor (All active in 1970!) and the TG1000 reel to reel deck.
He also brought in many of the passive loudspeakers.
Importing wooden boxes was prohibitively expensive though. GG left NASA
and opened ADS Aria in Huntsville, AL ~1972 and then moved to MA the
next year. In ~1974, manufacturing began with US sourced cabinets using
Braun drivers and crossovers. Starting in 1975, the first manufacture of
US made copies of the Braun drivers began. In 1981, Gillette approached
GG and sold the hifi division of Braun to ADS. This relationship lasted
until 1990 when the hifi division was sold back to Gillette. It was
never profitable but the marriage brought some interesting products into
the US.
The usage of notable industrial designers should also be mentioned.
Braun used Dieter Rams for their hifi products until the early 1980's
and then Peter Hartwein picked up the ball. ADS used Hartmut Esslinger
of FROG Design in Berkeley, CA. Esslinger did the first Macintosh. Rams
& Hartwein did so many classic Braun consumer products that you would
have to be the Unabomber not to recognize them.
Another side note are where some of the people at a/d/s/ went. Michael
Kelly (Pres., Aerial Acoustics), Chris Browder (Pres. B&W USA) are
alum's as well as a list of others too lengthy to go into here.
The 710's were quite interesting. The tweeter/midrange layout was such
so that when the product was placed on a bookshelf on their side, the HF
alignment was vertical. They actually image quite nice when used that
way. The foam surrounds were because the woofer frame used for the 7" in
the 710 was an odd size in the speaker industry. Only one supplier
produced the cone and surround. It was not until that supplier switched
to butyl rubber that a change could be made. The foam surrounds were
used on the series one (cloth grille) and some early series 2 (metal
grilles).
This is the one speaker from the early period that most are familiar
with and have favorable comments about. No surprise since it was one of
the largest sellers next to the mini L200 series.
Leif