70salesguy
Only 99 easy payments!
70salesguy:
I always wondered what happened when some jerk came in armed with a Consumer Reports article.
Was there a standard strategy for dealing with me?![]()
Somehow this post "got buried" and was not replied to.
I use to really enjoy when that would happen!
If they were interested in a receiver, integrated amp, tuner, turntable or tape deck, and they were going to buy based on the CR recommendation, I would gladly sell it to them unless the recommendation was totally wacked!
If that was the case, I would offer to demonstrate the clearly better product as opposed to the recommended product and then deliver my "closing line".
If it was for speakers and the recommendation was reasonable, I would agree that the speaker was a good product, but that I recommended the customer listen for himself before buying. I would also ask the customer about his preferences and demands, as usual. If I believed that the CR recommendation was not suitable for the customer, I would also demonstrate the speaker that I felt was better suited for the customer, then deliver my "closing line".
The main thing that made the CR evaluations and recommendations so vulnerable to criticism at the time was that they stated up front that they did not believe that any speaker could achieve a 100% accuracy, therefore the highest score they would award would be a 90!
I also kept a copy of one of the reports that rated a speaker by Radio Shack as the best and most accurate speaker, higher than an AR 3A! Now don't get mad you Realistic fans, but to most people, that pretty much shot their credibility right there! :yes:
And what was the "closing line"? After all the discussion and evaluation, I would ask the customer if they were going to put their new "stereo system" or "new speakers" or whatever in their library. Most would state that they did not have a library. I would then ask them this:
"If you're not buying this equipment for your books to listen to, why are you letting a book tell YOU what to buy?"
"Do you not trust YOUR OWN ears?"
Final Score : Consumer Reports 0, 70salesguy 1
