In the days that Fisher manufactured that unit, AM radio used reverb a lot. I always disliked it because it masked the music. If the performers wanted reverb on their recordings, they would have added it in the studio...and many did. Adding more at the radio station was overkill. I believe the goal was to make the songs sound more live, like you were listening in a concert hall. Some DJ's used it when they spoke. I thought that was silly.