In the current market, what is a fair price?
$4000 is kind of ridiculous, but some will pay that just to be 'first'. If a Hanpin with a black paint job and a Pioneer badge on it goes for $700, I can't see how a new, improved Technics shouldn't go for twice that. I think much about $2000 it starts to get a little silly, though. If they have to recoup their costs for engineering this new marvel and the price point is over 2 grand, then there are some big budgetary issues in R&D at Technics. I mean, it's only made of what it's made of. Added R&D recoup goes a distance, but beyond a point once can only conclude that A.) They're gouging or B.) They're incredibly wasteful and inefficient. Either of which shouldn't be rewarded.
Remember, this isn't a group of artisans huddled in a tiny shop, this is an enormous corporation.