The guy at the store wanted to sell me some "branded" HDMI cables for $499.00
My reply to him was less than courteous.
I'll have to look into that Blue Jeans Cable. I'm going to a wall mount for my projector and will need about another 10' unless I split my amp and preamp/video switcher by about 15'.
But during the early rollout days of HD TV's I heard so many stories of people forced to pay outrageous money on cables, like it or not.
Like $50 for a 3ft run & $100 for 6 to 10ft runs.