12 ohms is the resistance of the cart, in a transimpedance design the cart takes the place of the shunt resistor in the feedback loop.
The 10 ohm resistors R1/R9 is just to keep things in balance and doesn't have to be exact.
Voltage gain to dB is done using this formula: 20 * Log (Vout / Vin) = dB
Or just use this

:
http://www.muzique.com/schem/gain.htm
Hiss is always present.
If you can't hear any hiss from your normal listening position at normal volume that is the main thing.
If when you crank it up and hear hiss from your normal listening position, try dropping the needle at that point, if your speakers are about to blow then you needn't worry about that either.