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How do you pronounce "Technics"?

How do you pronounce "Technics"?

  • Total voters
    42
Still not clear which in the above pole is neeks lol. I know it was stated choice number 2 but not going to vote unless it's clear without an explanation.

So why not give one of "Techniques, Techneeks, Teckneeks" as an option in the poll making it clear to all?
 
IPADave said:
Maybe after breakfast, you could find someone in Japan that could put the pronunciation debate to rest. :thumbsup:
Click to expand...

Japanese companies have a penchant for choosing company names that have ambiguous pronunciation by "English" speaking people:
Mazda, Subaru, Sony, Nissan....

That's not to say other nation's brand names don't get mutilated when they cross the ocean: Dual, Thorens, Moog....
 
Ok... from 2 fellow Audiophools who happen to be Japanese and live in Japan. They and all their friends say “Techneeks” when they say it in English. When I asked if anyone they know uses “Techniks” they said no.

One is here is Sasbao the other in Yokosuka.

Not sure what that establishes other than the pronunciation from a handful of people from different regions in the county of origin.
 
steerpike2 said:
Japanese companies have a penchant for choosing company names that have ambiguous pronunciation by "English" speaking people:
Mazda, Subaru, Sony, Nissan....

That's not to say other nation's brand names don't get mutilated when they cross the ocean: Dual, Thorens, Moog....
Click to expand...

That's a good point.
 
Late Boomer said:
A small poll about how to pronounce the former top-range Matsushita's brand.

A short key to the candidates of this election:

/ɪ/ is short, /iː/ is long (in fact, colon means long vowel).
The apostrophe identifies the syllable under stress.

So,
/ˈtɛknɪks/ — stress of the first syllable, the "i" is short,
/tɛkˈniːks/ — stress on the second syllable, the "i" is long.
/tɛkˈnɪks/ — stress on the second syllable, the "i" is short.

To me, there is little difference between the 2nd and the 3rd, but what do I know :)

Full IPA chart: https://www.internationalphoneticassociation.org/content/full-ipa-chart
Click to expand...
tek neeks
 
Up until today, I'd never heard of anyone saying it "techniques", except an Irish immigrant who did some radio work here in the early 80s. And it was a common brand here throughout the late 70s and 80s.
 
It's "tech-NEEKS" in Japanese and "TECH-niks" in English.

Asian manufacturers often Anglicize their names, sometimes even differently in different countries -- for example, Hyundai is "HYOON-die" in British English, but "HUN-day" in American English, because their first U.S. ad agency told them they needed to make it easier to Americans to pronounce -- "Hyundai rhymes with Sunday".

p.s. Matsushita (Technics' parent company) is "mot-SOOSH-itah" in Japanese, but "mat-su-SHEET-ah" in English.
 
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