Oh, it's definitely true that crassness and vulgarity sells. Never doubted that for one instance. It may very well be "good marketing move," but that doesn't mean it's admirable. It just doesn't speak well for common decency in our culture. Not sure why increased acceptance and enjoyment of vulgarity is equated with progress in any way, shape, or form. And yes, resorting to vulgarity does, intentionally or not, accurately or not, indicate a lesser command of the language, a lesser degree of self-control, and a lack of respect for those around you. Period. Those who use it in public, which seems to be an increasingly larger majority including our political leaders, entertainers, athletes, news programs, and the media in general, obviously don't see it that way. They're all wrong. It wasn't all THAT long ago when Clark Gable uttered the phrase that shocked movie-goers nationwide, "Franky, Scarlet, I don't give a damn!" That was a BIG deal. Now, kids get to hear the F-bomb in PG-13 movies, and maybe even one snuck into a PG once in a while. They can't read or watch the news without seeing and hearing obvious profanity. Yay. Progress. How far we've come.