Ronco is a company founded by Ron Popeil in 1964, and is famous for the Veg-O-Matic, the Pocket Fisherman, Armorcote/Armorecote II non-stick sauce/fry pans, the Showtime Rotisserie Grill, Inside-The-Shell Egg Scrambler, and more.
Catch phrases were "...but wait, there's more!", " and "How much would you pay now?", as well as outrageous and often humorous claims for the goods.