When I read about this topic (and how can you not when you're touring through AK?), I keep thinking that there's a subtle issue that doesn't get discussed much: we have people who say they can hear a difference, and we have people who say one sounds better than the other. Obviously, if you have a preference for wire X over wire Y, you can hear a difference.
But if you flip that on it's head and say, "I can hear a difference between wire X and wire Y," you haven't really said whether you prefer wire X or wire Y.
In this test, however, experimental design issues aside, the question was not, "Can you hear a difference?" (though it was implied), it was, "Which do you prefer?" (or words to that effect).
So, if I'm a manufacturer of $8,000 speaker cables, and I only have 56% of the listeners showing a clear preference for the sound of my wires over lamp cord (not really the sound of my wires, but, instead, "the contribution to a system's sound that can be traced to my wires"), and if the bulk of the people who use expensive speaker wires tend to actually prefer the sound of lamp cord to the sound of expensive wires (look it up, it's in there -- I quoted it earlier in this thread), then I might be a little anxious about the results of this experiment, flawed though it is, being discussed.
If it turns out that people who buy expensive speaker wires, when put in an ABX test, tend to prefer the sound of $3 lamp cord, I could stand to lose a lot of business.
Then again, if I bought $8,000 speaker cables and found out, by participating in a test like this, that I actually preferred the sound of $3 lamp cord, I might do one of two things:
- Not tell anyone about it and just live with that stye in my aural eye every time I turn on my system, or...
- I might just find someone else who's looking to upgrade their speaker wires and I'd sell them mine (they're broken in after all), and use the proceeds to buy some other piece of kit.
I still favor the idea of other audio clubs replicating the research, even though I doubt we'll ever put this one to bed.