Oh, I don't doubt this. Having owned all major types of turntables (idler drive, suspended belt drive, direct drive) I can attest that there is a very noticeable difference in presentation between them.
I would argue that's because most so-called audiophiles are vain, they want to own something made by a boutique manufacturer, and most boutique companies don't have financial resources or technical knowledge necessary to produce a direct drive turntable.
Notably, Harry Weisfeld of VPI fame and Marc Gomez, the lead designer of SAT, claim that direct drive is the best drive system in existence. I think they know their stuff well enough to take their claims seriously.