Yes, they are primarily trend followers rehashing something that was already on someone else's radar. Some, of course, are talking their book. If you sell CD's, it would be quite fortuitous to announce a sudden surge in their popularity (which may, in fact, even be real) so as to further inculcate the trend in the minds of one's viewers. Tell people that something you just happen to be a purveyor of is hot, they buy it to keep up with the Joneses, and voila, profit!
Sure I'm a cynical bastard, but this stuff is easy to spot.
Sure I'm a cynical bastard, but this stuff is easy to spot.

