sounds like your idler wheel is slipping. Lock down the tonearm, remove the c-clip holding the platter on, lift the platter and set aside, now check the idler wheel, and see if it moves with the linkage, then clean the rubber idler edge with some very fine sandpaper. Then clean the inside rim of the platter with iso, and carefully place the platter back onto the shaft(which should have a minor amount of grease on it), save the c-clip for later.
Now try start, you can leave the arm locked down, it's one way to reset the dual mechanism.
Assuming the platter now will start when you move the lever to start, unlock the tonearm, and enjoy.
However, your idler may be worn to far, or the linkage may be sticking, so if it doesn't start with the start button, you need someone to clean, lube, and adjust it.