I guess you’re saying Toole fudged his research to favor Revel, Infinity, and JBL loudspeakers rather than those companies making design decisions based on research that he (mostly) did before joining Harmon.
That said, not everyone values the same design goals as the majority of listeners in blind tests.
Well the problem with what the majority likes is that we end up with the Big Mac as the biggest selling burger because most people are least offended by BLAND taste. And McDonald's scientists and marketing folks figured this out long ago - it's the same way the movie industry and music industry put out the same schlock over and over and over.
Having a speaker designed by what most people like is great for companies moving as many products as possible. Indian food is spicy and that isn't going to every fly in a big way to North American tastes. It will never sell the way the Big Mac sells. Even though you might run tests saying it healthier, has a vastly superior spice palette, is vastly more sophisticated and all the other arguments for its superiority - the MASSES always choose "bland".
Most people like all sorts of crap and the marketing science teams out there always want to know what that is and keep repackaging it - the third Spiderman reboot - the fourth - people want it - let's dole it out.
Music is arguably more appalling so let's make a speaker that does Taylor Swift extra special. Let's not build stuff for the majority - I don't want a McSpeaker chosen by the majority of listeners in a DBT. Why? Because the "majority" are the same people who are Big Mac Chomping, auto-tuned Justin Beiber loving, Marvel movies are DEEP types. (I cried at Endgame and Avatar ... FFS no thanks to the majority)
Besides, the DBT is supposed to be an individual test. To really know you must first know what speaker curve you gravitate to not what 50 out of 55 others gravitate to. You might agree with the 5 - those 5 might be the 5 that don't like Beiber, don't eat Big Macs and don't think Marvel movies are DEEP. And the test has to be high in terms of Validity and Reliability. Toole has been good at the latter - not really the former.
What a Valid test would look like - it has to mirror the way audiophiles listen to their stereos - So here are a few examples:
1) the room should mirror the end users room
2) the set-up needs to be the same - 2 speakers in a equilateral triangle to the listeners(not one speaker center of the room at locked in listening distance.
3) Amplifier must be something the manufacturer and or end user would own. So if a speaker is designed for low power 300b SET amps - the amplifier in the test needs to have that amplifier. This is the way the typical owner would listen. Some speakers are more or less affected by the kinds of damping factor put them - so no one size fits all 1000 watt SS amplifier.
4) the control of volume during listening is controlled by the end user. At home a stereo owner will often put the volume up or down during a track - maybe several times - that has to be part of the test.
Basically validity (the old term was called the "Range Rule") means that any test has to closely follow the exact same parameters as would be used normally.
Having said all the above - I have no problem with anyone who wants to buy the JBL over the Zu based on the measurements - free country - well sort of - and it's your money. I just like to put in the notes that things here are not infallible. I too use Rottentomatoes to check what the "majority" of film critics think before deciding whether I want to spend my $20 at the movies - so I understand that folks would want to check the measured performance before spending $1,500 - but I do point out that there are movies that critics didn't love that I did and movies that I felt were overrated trash that they loved.
And going by the critics when I am out of step with them - costs me $20 - if I am out of step with them on speakers - I am out $1,500.
Umm - So Listen for yourself!