OK so the measurement uber alles types at Audioholics measured the cables...OK, but how did they sound? Do they even know HOW to listen, what to listen to, and what to listen for? Or are they today's version of the tin eared numbskulls at Stereo Review and Consumer's Reports?
And how do the measurements they made correlate to that sound?
How can one use those measurements to tune their system without actually auditioning the cables in their own system?
It is not possible in this day and age with our understanding of what goes on with the cables, with the wave propagation in them, with the interaction between different and disparate pieces of gear, and biases of the listener to make any kind of predictions that do not involve the exact same pieces of gear as used to make the measurements, including line voltage, noise on the line, and all kinds of other subtle things that can influence the sound of a stereo system.
Believe me, there is no silent collusion between dealers, cable manufacturers, and the high end magazines, because once you have messed with these things as long as I have and heard so many different interactions, not only on my very own gear but on the really exotic stuff I have the distinct honor to work with at a part time job, you will start to lose the urge to ask how or why and just "suck it and see"...
In other words, all my engineering background and years as a Ham Radio operator and as an electronics enthusiast since the mid 1960's, still do make me question how and why a bit, but my experiences have trumped the incredulity that used to accompany the questions and has left me more willing to just try something rather than dismiss it out of hand...
Like Sheltie Dave, I once worried about trying to fit into my head and my world view all the reasons why different cables sounded different and reacted differently in different systems, but I outgrew that, and just learned to try it and see...if something makes a difference to me, then far out, if it doesn't then I don't go on and on and on and on about why you can't possibly believe that anything so asinine as changing a cable can make your system sound different because the measurements don't support that...baloney...
If it makes a difference to you then fine.
If it doesn't, or you can't hear it, then please, go about your merry business and leave alone those if us who are so deluded as to think that cables, or supports, or racks, or power conditioning, etc., can make a difference in our systems.
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