Because . . .Now back to my ranting about car salesmen (persons)
You sell 6 vehicles that all share the same technology and features. Why don't these idiots know anything about the vehicles without having to check? It is pathetic when the customer knows way more than the sales person about the item in question. Why can't these assholes read the specs or manuals while they are sitting around so when someone asks about passenger power seats, they don't lie to you.
One thing I was told by the manager of an Acura dealership about an hour away from me--of all the car brands he has worked with (including brands at different dealerships owned by the same parent company), Acura shoppers tended to be the most educated about the vehicles they are buying. They've all researched the vehicles heavily, they've been online, they've compared features and specs and prices everywhere. This is probably true of many brands these days, given the power of the Internetz.Now back to my ranting about car salesmen (persons)
You sell 6 vehicles that all share the same technology and features. Why don't these idiots know anything about the vehicles without having to check? It is pathetic when the customer knows way more than the sales person about the item in question.
Because . . .
1. They Honda salespeople don't get paid for their knowledge
2. They are hired to make 50 phone calls a day to cold prospects and just make an appointment
3. The customer doesn't pay any profit after researching the invoice price on the Internet and visiting three dealerships
4. The salesperson doesn't get paid on the manufacturer's holdback amount the dealership will still receive after selling a vehicle "below cost".
5. The salesperson doesn't get paid on the dealership's "processing fee" which usually amounts to more profit for the dealership than the car holds.
6. It's a shitty job that often doesn't pay minimum wage because the dealership doesn't care if they can answer questions—if they can just fog a mirror.
I started selling BMW, Porsche, and Audi back in 1976. Times have changed. Car sales are different than they were back then. Back then we were hired and trained to be knowledgeable and to help buyers make the right decision. Back then they paid us a fair percentage of a fair profit. Back then we usually got a "demo" car to drive for free, before the IRS decided that was equivalent to a $700/month lease payment and taxed us accordingly. Back then we may have even had retirement plans and health insurance. Customers have evolved to where they only want a Wal-Mart experience when they're buying a car: Just sell it as cheaply as possible with attendants who only need to know how to find an item and ring up a total. They don't want or expect product knowledge because they (as you said) already know the answer from the Internet. The customer already knows what the dealership pays for the car and they've already contacted TrueCar for the negotiated "best deal" the dealership has already offered. They don't need a client advisor but they still complain when the dealership isn't willing to spend money to provide one. And, if there is a knowledgeable client advisor who knows his product and can answer any question to help the customer make a decision, the customer is just as likely to go back to another dealership where they can't tell you anything about the car, where they won't follow up after the sale to answer questions you may have, where they won't care if you have a problem with the car—all so you can save 200-bucks on the transaction price.
See, you got me started!
Proud to be in my 41st year of selling BMWs, in many cases to three generations of the same family who value my assistance and my ability to save them money, all while helping them buy the right car with the right equipment to suit their needs—and to be there when they need my help in operating, repairing, or simply understanding their new high-tech product.
Coming at this from the other end, I cannot sell anything if I know little or nothing about it. Granted, when I first started out in sales jobs I knew very little about the products, but picked it up as I went. One of the companies I worked for, in fact, had my first two weeks jam packed with product training, and further training sessions throughout the first month. It was heavy. The first week I was there, five different departments took me out to lunch on their dime. So, I also got to know the company and its people. Turned out to be one of my favorite companies to work for.The bottom line is if the job sucks so bad, either get good at it and get promoted, or go get another job. But don't be a friggin Dumb Ass and know absolutely ZERO about what you are selling. I will not buy a car from someone that has no idea what they are selling or if they lie to me.
The RDX (if you're looking at the brand new 2019 and not the last generation) is a different platform than the CR-V now, apparently, but even so, the CR-V was larger than the RAV4 when we compared them many years ago, so I don't think the RDX should be that small. (Or do you find it too large?) Regardless, all of them are built in East Liberty, OH. At least the RDX is using the new 10-speed automatic which Honda designed, as opposed that crap German-made ZF tranny that everyone dislikes. The turbo 2.0L would be a kick to drive.I am as much as a car snob as an audio snob and just have a hard time putting a Hyundai on my driveway, but it is a decent vehicle. My mechanic did remind me that 10 year resale value will be a lot lower than with my Rav4, but with a lower initial cost, it may be a wash.
It sounds like you are not the typical buyer ...The bottom line is if the job sucks so bad, either get good at it and get promoted, or go get another job. But don't be a friggin Dumb Ass and know absolutely ZERO about what you are selling. I will not buy a car from someone that has no idea what they are selling or if they lie to me.
If I was this stupid where I work, I would not have a job.
It sounds like you are not the typical buyer ...
Dealerships live by the typical buyer, not buyers like you or me -
and that's simply the law of averages ...
This is no reflection on anyone in the biz, just what I saw in the DC area circa 1976
(Palmer Ford, East West Lincoln Merc/BMW, Laurel AMC/Jeep)
I tried selling cars circa 1976 -
be your own boss appealed to me.
Selling the car no matter what did not.
I could not bury some poor devil in a loan.
I decided it was not for me and got out.
Your mileage may vary, of course.
No doubt some things have changed since then!
Seems like your mind is just about made up, but I just came across some good press on the new Subaru Ascent - looks like a real contender!
Aaaaaah I love seeing Doug here.No prob! I’m in the middle of a lease on a Highlander (no complaints so far and Toyota service has been outstanding), but will definitely consider one of these next. A third row is a must have for me so my choices are more limited. Here’s an informative overview by my favorite car nerd, Doug DeMuro: