And I think this is the point at which someone would have to successfully sue MS and start a basic ground swell of potential lawsuits before MS will even begin to think of backing off. Sure there are other alternatives out there but how many want to change what they know when they are having a hard enough time just figuring out what they do now? Remember there is a reason smart phones and tablets are making MS think about tweaking their OS to run best in one of those environments. The home PC market is not what it once was as I understand it. Would running some form of Linux be better, more stable, more secure? For certain. Now how many of those users refusing to upgrade or complaining about the excess reporting will change their OS? It likely depends to what degree their current software has to have that version of Windows to run reliably in. And to some extent being quite happy with what they have and feeling no need to change it's a frustrating experience. And think about the following:
A lot of Google is free. Yet they spend huge amounts of money on some of the biggest server farms out there. Have a company culture envied by many and pay their people well. How do they do that without charging? Metrics derived from watching what you do, when you do it and how you do it. They make a lot of money from advertisers who pay dearly for the prime real estate on your screen. What space your ad takes up, where it shows up and on what page of a search all determines the price paid because Google knows where your mouse hovers over the screen, where you are most likely to click on an ad, etc. They know people tend to move their mouse over something that interests them in preparation for possibly clicking on it for more info. Yep the exact location of the ad, the ad used, colors used and font used is readily available. And it's tracked whether you ad block or not. It's all hidden away in those little bots, cookies and something Google calls analytics a lot of sites use to see what people who come to their site actually pay the most attention to. And those analytics run in a form that doesn't trip an ad blockers hooks. Shared info between them and Google. So now the company and Google have your info to use as they see fit. I've seen some clues to say that those analytics actually report back to Google instantly and store nothing on your computer that would trip a cookie, ad blocker, malware or virus software something is wrong. It appears as part of the code on the site. Now that info may attempt to generate a tracking cookie or an ad a blocker or software might flag and stop but by then Google and the company already know what you're doing, when you're doing it and where you're doing it.
Remember here that revenue is important to any company to stay alive. Google has proven tracking, watching and selling that info can generate HUGE amounts of revenue and still appear to be free. Microsoft probably wants to get in on that action and take a large chunk of that pie for themselves. And how could they do that? Offer free upgrades of their OS that tracks a lot of that info at the OS level instead of just the Internet side. Potentially providing a much more personalized and detailed saleable info database to sell to advertisers and marketers.
And just because you don't use Google search, Chrome of any of it's services doesn't mean they don't know everything about you. A lot of sites use Google Analytics to track that info when you visit them. Once you visit a site that does you are known to them and can be watched for in the future. A LOT of forum software uses a form of it underneath to help those who use them to better track what happens on their forum. I'd guess a lot of the ads on AK are generated from a reasonable guess of what info or links you tend to click on in a thread. In today's world you can do your best to limit your exposure but short of not going on the net at all from what I've seen it's impossible to eliminate it. I've consulted with companies on the business side of their overall site structure. I've advertised on Google and other sites. Getting access to the info Google can provide to optimize your advertising dollar reveals the HUGE amount of info they can generate from several billion bits of information they've gathered across all of their analytics engines can produce enormous success on the bottom line. And yes there is a thriving business of consultants who make a living doing nothing more than show companies how to take advantage of it.
And something anyone should understand. Google Analytics doesn't care what OS you're running, what browser you're using or version you might be using. Visit a site that uses it and you're in their database. You might be limiting the info they get by what choices you make in OS, updates, virus, malware, tracking, ad blocking, etc or privacy settings overall but if you visit a site needing verification of what's getting looked at on their site to enhance it's productivity and sales potential, more than likely it's using Google software or some form of it to keep an eye on you. And then your OS, OS version, browser, browser version, other software running on that computer, etc. is tracked and reported. I've seen it in a detailed report from several different companies. And that was several years ago. How far they've extended that I have no idea but I doubt it's gotten smaller or less detailed.
More than I wanted to deal with personally and why I got out of the business.