The author never stopped to think that many products are designed to sound "different." Be it cables, amplifiers, speakers, or what have you. Different sells.
He is correct that there is a lot of BS in this business, but there are some fundamental truths as well that he is overlooking in his efforts to pontificate.
I built a different power cord for my Arcam CD player many years ago. I used a piece of 14 guage extension cord, an AC plug I had laying around, and bought an IEC connector. This "massive" investment worked for me. I had my now ex wife and a friend of mine listen to see if they heard a difference. Both claimed they did, and they didn't know which was in. I was driven to spend $20 or so into new power cords for my IEC equipped stuff. He can call me "stupid", but I've got power cables custom cut for my rack which gives me a much cleaner wire mess. That was one of my primary goals in doing so.
I've spent a lot of time in this industry, now "retired", but I would never make huge blanket statements like that. I've found stupid things that worked. Sometimes they didn't make a lot of sense, like a power cord, but I heard the $7 difference in mine, and my neater rack was a bonus,
He is correct that there is a lot of BS in this business, but there are some fundamental truths as well that he is overlooking in his efforts to pontificate.
I built a different power cord for my Arcam CD player many years ago. I used a piece of 14 guage extension cord, an AC plug I had laying around, and bought an IEC connector. This "massive" investment worked for me. I had my now ex wife and a friend of mine listen to see if they heard a difference. Both claimed they did, and they didn't know which was in. I was driven to spend $20 or so into new power cords for my IEC equipped stuff. He can call me "stupid", but I've got power cables custom cut for my rack which gives me a much cleaner wire mess. That was one of my primary goals in doing so.
I've spent a lot of time in this industry, now "retired", but I would never make huge blanket statements like that. I've found stupid things that worked. Sometimes they didn't make a lot of sense, like a power cord, but I heard the $7 difference in mine, and my neater rack was a bonus,