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Technics pronounciation

Sorry, folks, the two pronunciations are not both acceptable. Soundmotor is correct. The company name Technics is short for "technical." It is not a derivation of "technique." The name is -- and always has been -- correctly pronounced TECK-nicks.
Where do you get this "information"? Are you sure the company isn't referring to the excellent techniques they use to build gear?
 
technics is a word unto itself ...

In the MW dictionary online Technics allows for both pronounciations. bawk bawk baaawk MW chickens don't even take a stand! ;) And by definition it links to Technique. But then the manufacturer also has the prerogative to overrule.

Technics and technique are nouns, technical is an adjective.

Interesting that Technics links to Technique for further definition.

Derivations are funny since words are derived from each other and even foreign origins.

Technics refers to useful arts "technical methods" which includes manufacturing. As opposed to performing arts "technical details" as in writing, dancing.

http://en.wikipedia.org/wiki/Useful_arts
Useful arts (also called technics) are concerned with the skills and methods of practical subjects such as manufacture and craftsmanship. The word has now gone out of fashion, but it was used during the Victorian era and earlier as an antonym to the performing arts and the fine arts.
 
As opposed to performing arts "technical details" as in writing, dancing.

Okay, I get "technical writing." In fact, I've even been a technical writer (sung to the tune of Paperback Writer - 'cuz I wanna be a technical writer... TECH-NIC-KUL WRITER!!!), but I've never heard of a technical dancer.

Or a technical dance, for that matter. Is that like taking interpretive dance to a new level, where, upon viewing the dance, you'll be able to fix your television? Or use MS Word?

Or is it more like a description of me on the dance floor, as in, "I mean he was moving and all, and there was music playing and stuff, so, yeah, I guess he was dancing, technically,.."
 
Okay, I get "technical writing." In fact, I've even been a technical writer (sung to the tune of Paperback Writer - 'cuz I wanna be a technical writer... TECH-NIC-KUL WRITER!!!), but I've never heard of a technical dancer.

Or a technical dance, for that matter. Is that like taking interpretive dance to a new level, where, upon viewing the dance, you'll be able to fix your television? Or use MS Word?

Or is it more like a description of me on the dance floor, as in, "I mean he was moving and all, and there was music playing and stuff, so, yeah, I guess he was dancing, technically,.."
Nice retooling of words. ;)

Actually, more like there are technical details in dancing -- Step, step, slide, step, step. Or in writing. That's the best I can explain it for you. I just try to provide facts and links instead of snark. I take no sides to make anybody wrong here. It's funny to me it's such taken on such a defensive crouching tiger hidden dragon tone. :lmao:

I provided links hoping they could explain better than I, and if you followed the link for technique it would be define thus ...


1: the manner in which technical details are treated (as by a writer) or basic physical movements are used (as by a dancer) ; also : ability to treat such details or use such movements <good piano technique>

2 a: a body of technical methods (as in a craft or in scientific research) b: a method of accomplishing a desired aim

Hope that helps.
 
I take no sides to make anybody wrong here. It's funny to me it's such taken on such a defensive crouching tiger hidden dragon tone. :lmao:

I was somewhat surprised with the manner in which some would actually take one pronunciation over another as some sort of a personal affront.

In a world where one should choose one's battles carefully, this isn't one of them. Well, I should say it isn't in my little realm of reality. YMMV.

Silly people.

John
 
I used to say "You know, that brand that's related to Panasonic" - no one ever corrected my pronunciation.
 
I always said "nicks"; the "neeks" thing doesn't roll naturally of the American tongue and sounds affected.

It's like that Mercury Merkur of some years back, I think the fact that pronouncing the name of the car correctly took a self conscious effort, and a silly sounding one at that, was somewhat to blame for the car's failure in the American market.
 
I always said "nicks"; the "neeks" thing doesn't roll naturally of the American tongue and sounds affected.

It's like that Mercury Merkur of some years back, I think the fact that pronouncing the name of the car correctly took a self conscious effort, and a silly sounding one at that, was somewhat to blame for the car's failure in the American market.

If you can pronounce Chevrolet, a phonetic spelling like Merkur shouldn't be a problem.

90% of Americans can't pronounce Porsche, either.
 
If you can pronounce Chevrolet, a phonetic spelling like Merkur shouldn't be a problem.

90% of Americans can't pronounce Porsche, either.

Porsh-ah, I worked for PCNA (Porsche Cars of North America) and people (especially Porsche Owners) who pronounced it Porsh used to drive me nuts!!!
 
There's nothing in the spelling that would indicate anything other than "nicks". At least everybody gets the first syllable right...unless there's someone out there saying Teshnics!
 
the words are related

if one studies words, the root of each show up all over the place in other languages, and in the middle of words. its quite interesting. and the pronunciatons are widely varied.

nobody should think of another any less if they dont pronounce each of these things in the 'hip' way. and words change constantly as well as expressions, sometimes the misuse gets incorporated and thats why some of us protest when it happens.

its 'shimmy shimmy coco-bop! not coco-pop. ETC. ad infinitum. but across our northern border they have aluminium!
 
Porsh-ah, I worked for PCNA (Porsche Cars of North America) and people (especially Porsche Owners) who pronounced it Porsh used to drive me nuts!!!

One that drove me nuts was a radio commercial for a Porsche dealer in the area where they pronounced it poursh. Gack! Unfit to sell the things if you can't even pronounce it! Herr Dr. Ferdinand must roll over in his grave sometimes.

mike
 
gw bush said: nucUlar!

and in the hospital biz, we all say oldtimers disease.

we also have 'nicks' on our furniture and stevie 'nicks' in fleetwood mac.
 
I worked at a mid-fi chain in the 90's, and everyone including the Technics Rep called it "Tech-neeks".
 
At least everybody gets the first syllable right...unless there's someone out there saying Teshnics!

The Germans might pronounce it with a gutteral G... like they are clearing their throats: Achtung! Te-g-g-g-g-g-g-g-g-nischks! Wir bevorzugen Telefunken.
 
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