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Technics pronounciation

So, again, if the company actually cared how the name was pronounced, they could've / should've provided guidance somewhere... anywhere... in manuals? on boxes? On their friggin website?! But they didn't.

So, I figure, since they didn't, and since the word is apparently derived from the actual, real, legitimate English word, "technic" which is found in numerous online dictionaries and all of them either list one or both pronunciations, then I don't see how anyone can possibly assert that one or the other is more correct unless they have literature from Technics itself saying how to pronounce the name.

I'm going to go back to calling it Tek-niks. :D

Michael
 
When the companies are 'foreign', it's possible, or even likely that the originators who pick names for predominantly English markets don't speak English very well, and wouldn't know how to pronounce the names themselves.
 
conjecture even over the english ones

like garrard. hard G or j sound. and then i have heard brits say jairerd. so who knows, only mr garrard i guess.
 
steerpike2 said:
Well, neither really! It's very difficult for anyone other than an Afrikaner to pronounce absolutely authentically - even the Dutch add their own flavour.
It almosts rhymes with "poor", with an ever-so-slightly rolled 'r', yet it should be a short word, not dragged out. Like the first syllable of 'lurid'.

Most non-Zulu speakers put too much 'oooh' into 'Zulu'. The first 'u' should rhyme with 'should'.

And for fans of Charlize Theron,Theron is correctly pronounced 'Tah-ronn' :yes:
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The thing is, even this description does not help. I would wager that your pronunciation of "poor" is unlike mine. Being a midwestern American, I pronounce "poor" indistinguishably from "pore", and "pour". Thus the reason linguists use that funky phonetic spelling where Jim is spelled dzim, or something.

Similarly, my wife (from New England) cannot pronounce names correctly. The male name Aaron and female Erin are indistinguishable for us Midwesterners, but very distinct to her, and don't get me started on the confusion about Uncle Bob (Bahb or Bawb) and Aunt Barb (Barb or Baaaab). Indiana Bob and Mass Barb sound the same to me.

On topic - I will continue to say Tekniks.

As for Charlize, I think I'll go and think about her for a while.
 
anytune said:
And you probably think the cartridge manufacturer is pronounced Audio Teck-NEE-Kah...
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Why, pray tell, would the pronunciation of Technics, have any bearing on the pronunciation of any other product out there?

There is no standardization of proper pronunciation of products. I'd imagine the vast majority of them adhere to the language rules of whatever language that is the origin of the pronunciation.

BUT.

That isn't an ironclad rule, either. If a manufacturer indicates they have a pronunciation preference for their own product, well, that is their prerogative. The manufacturer is under no obligation to adhere to any rules of pronunciation.

John
 
devnull said:
That isn't an ironclad rule, either. If a manufacturer indicates they have a pronunciation preference for their own product, well, that is their prerogative. The manufacturer is under no obligation to adhere to any rules of pronunciation.

John
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Nor am I under any ogligation to adhere to improper and shallow language invented by some arrogant and malicious PR flack.
 
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We've had, I think, 3 people post authoritative information from the company itself indicating they pronounce it 'neeks'. Whereas no one has posted anything from the company itself indicating 'niks'.

I also found it funny that more than one person said something to the effect of "English words are pronounced a certain way, so there." Ha! How can you say that with a straight face? It's the most inconsistent language on the planet.
 
Tom Brennan said:
Nor am I under any ogligation to adhere to improper and shallow language invented by some arrogant and malicious PR flack.
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There's something mighty ironic in them there words.

And for the record, I find it humorous, and have read enough of Tom's posts to know that this was merely a typo.

John
 
So, anyone swayed to change the way they pronounce it yet (one way or the other)?

I didn't think so.

Me neither.

....
 
Wow, what a long post for this. :)

tech·nic (tknk)
n.
1. technics (used with a sing. or pl. verb) The theory, principles, or study of an art or a process.
2. technics (used with a pl. verb) Technical details, rules, or methods.
3. Variant of technique.
adj.
Technical.
[From Greek tekhnikos, of art, from tekhn, art; see technical.]

The word is pronounced as Techniques; it's a real word -- Panasonic didn't make it up. Sorry if this has already been posted, but I just couldn't read all the pages on this. Not much else to say.
 
to unsheath their rapier like technics...

Brett a said:
So, anyone swayed to change the way they pronounce it yet (one way or the other)?

I didn't think so.

Me neither.

....
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This is one of those self-perpetuating harmless no charm .... erm... no harm no foul everyman threads where anybody can join and exercise their wit or unwit, to see whether egos can suffer each others slings and arrows, and to unsheath there rapier-like technics -- in a summer time-killer. What can be nobler?

No skill or prior experience necessary. It doesn't matter the outcome if there is any, it's all in the sport me thinks. ;)
 
tentoze said:
You sure about that?
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OK. I actually thought Bogframe might be kidding. He has a deadpan delivery at times. But you wouldn't know anything about that, would you? :D

On the other hand, we have:

Posted by terra1
According to wikipedia

http://en.wikipedia.org/wiki/Technics_(brand)

Technics is a brand name of the Panasonic Corporation, a company that produces a variety of electronic products. Technics mostly produces music equipment like headphones, turntables, etc.

Technics is a term for the useful arts in general, distinct from that of the performing and fine arts. The name is often mispronounced as "tech-niks". However, according to the manufacturer, the correct pronunciation is 'techniques'.
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Granted Wiki is only as good as what people post.

Posted by Kent Teffeteller

Talked with a Japanese emigre, he said "Tech-Neeks". Good enough for me. With a name like Matsushita, it has to be good!
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OK, the guy's just from there. May not count.

Posted by tmarks

I worked at a mid-fi chain in the 90's, and everyone including the Technics Rep called it "Tech-neeks".
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and

Posted by AK47

OK....just talked to the Production Rep in Japan who refered me to the Western Hemisphere Distribution Director and he informed me that the correct pronounciation is Tech (as in fetch) neeks which was derived from the name of the head injuneer that spear headed the line, namely, Techiama Neekahora).

I hope this concludes this thread!
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Winters860 posted:

This 80's Japanese commercial pretty much seals the deal for me: http://www.youtube.com/watch?v=piQwz...eature=related

It's Teck-neeks, folks.
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I had the same idea to look on YouTube but when I listened to this commercial I couldn't make out the name, if it was in the song at all. :dunno: [EDIT: I watched it again, and right at the beginning, a male Japanese voice clearly says "Tech-o-neeks" !]

I still think neeks based on the evidence at hand.

There's 30 minutes of work time I'll never get back.
 
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