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Technics pronounciation

Bogframe said:
I just got off the phone with Panasonic. It's pronounced Teck-niks.
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Reposted for emphasis.

The word exists in dictionaries and has an official dictionary pronunciation, but that is not the brand name owned by Panasonic. The owner of the brand gets to decide how they pronounce their own name.
 
Fisherdude said:
Reposted for emphasis.

The word exists in dictionaries and has an official dictionary pronunciation, but that is not the brand name owned by Panasonic. The owner of the brand gets to decide how they pronounce their own name.
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So why do they pronounce it wrong in their own ads? I dunno, we probably pronounce it wrong but its easier to go with the flow.

I know one person who pronounces it Tekniks. He's off. He also calls another brand "Mikintosh" not "Makintosh". :no:
 
FloridaSam said:
So why do they pronounce it wrong in their own ads? I dunno, we probably pronounce it wrong but its easier to go with the flow...
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Honestly, not a clue. I'm guessing for the same reason Mazda misspelled "Millenia"...inadequate oversight of the marketing department.
 
Frankly I'm a stickler for correct spelling and pronouncitation, as some of you can attest. But this one is so ingrained, it's like telling me the temperature should be announced in degrees Fahrenhoot. I just don't know how I'd switch over after all this time.
 
hifitommy said:
the one on google toolbar. my I.T. (daughter) installed it in our firefox browser.

as for matsushta (the way i have heard japanese indivuals say it is like yamashta for yamashita. and now that i have mentioned that name, you should check out kazuhito yamashita the guitarist doing pictures at an exhibition and new world symphony.

http://www.youtube.com/watch?v=2FNlwmpU7Rk

the vinyl is a good sounding digital recording. the CDs are rather hard to find as well as the LPs.
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+1

One of my favorite recordings ever. And I know longer have it (had vinyl :tears: really good vinyl)

His presentation of the chicks (part 4 or 5?) is the real definition of chickin' pickin'. It feels like chicks bustling around in the yard.

Absolutely the most amazing transcription and interpretation that I have heard on guitar. Completely changed by ideas/desires/goals as a classical guitar student.

And no, I can't play 2 measures of the dang thing. But I sure do miss it. Inspirational.

If anybody has a recording feel free to spam me.
Of course, I am nigh unto broke... :dunno:
 
A friend is an electrical engineer at panasonic. Within the company, it's "Tech-neeks", the japanese pronunciation of the word is tech-neeks, the brand in japanese translates directly to techniques. A religion professor friend of mine is also fluent in japanese and said without hesitation "tech-neeks" when he saw the word (he is stereo oblivious, so there is no way he knew of the brand). The commercials from Japan all pronounce it 'neeks'.

beatcomber said:
In Japanese, it's spelled チクニクス, which is pronounced "chay-ku-nee-koo-su" (ie: "techniques").
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Tech-nicks is just 'mercan for tech-neeks.

Brett a said:
So, anyone swayed to change the way they pronounce it yet (one way or the other)?

I didn't think so.

Me neither.

....
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When I was a youngin, I said tech-nicks. Not anymore.
 
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