Twenty or so years ago, two other companies went down this path, deciding that their new business model would be to improve profits through cutting expenses by sourcing out the lowest possible cost raw ingredients.
Maxwell House coffee, and Schlitz beer.
As their sales plummeted year after year, they finally decided they had made a major mistake.
They've been trying to get their customers back ever since.
Maxwell House coffee, and Schlitz beer.
As their sales plummeted year after year, they finally decided they had made a major mistake.
They've been trying to get their customers back ever since.