Well I'm not going to Belgium to see it, I'll tell you that right now.
When the F1 movie came out, I hadn't been to a movie theater in MANY years, let alone an iMAX (my home theater is better than a movie theater to me, especially in sound quality). But F1 made me go to see IMAX (and it was worth it). I thought at the time I should definitely buy IMAX stock, which was around 25. It seemed like a "no brainer" to buy, because it was the first time I heard people talking about IMAX at all, and it being a "must see" on IMAX. I didn't buy it -- and it took a while for the stock to come up, so for a while was thinking I made the right call -- then it rose fairly quickly to 43 (I presume the delay was after the "F1 Effect" showed up in earnings). I don't know if there is the same opportunity now (currently at $37ish). Earnings are coming up in 2 days -- it's a down a bit going in based upon indirect news of Paramount / Warner Bros jitters. No idea what earnings will be, seems like guidance should be decent based upon The Odyssey having even bigger buzz than F1.
Ended up buying IMAX stock at $37.18 just after my post above on 7/21, and just sold it for $46.52 today, so a 25% gain in one week.
In other words, yes, I love "The Odyssey" movie (even though I haven't seen it yet



