Unpack this for me then John:
"After offering up some freshly made pizza and hauling the Druid back into the main system, we spent the next two hours listening, staring at each other in disbelief and generally laughing and scratching about how these little boxes (we're used to much bigger cabinets) could deliver so much presence, punch, stage, tone and pace."
http://www.6moons.com/audioreviews/zu6/druid.html
From what I can see it's a bunch of b.s. to hype a speaker that measures like:
(Source of graphs:
http://www.soundstagemagazine.com/measurements/zucable_druid/)
I have seen way too much of that in the "high end" to take it seriously.
That's the thing with reviews..it's all subjective and like anything, you have to take it on a one for one basis. (and 6moons is often full of crap but that's just my opinion based on hating some things they gloat over). One wrong review for one speaker doesn't damn the entire industry. I have friends in the industry, if I smelled a rat I'd tell you but most companies are simply charging what they can. It's not collusion, it's a free market. Blame the audiophile if you want, as some do seem to equate cost with performance regardless of any other evidence, but the industry is not full of men in top hats scooting off to a night on the town in their Dusenbergs. It's a very competitive industry where even at the highest costs, performance can dictate price. Wilson just lowered the price of it's current version of what was the Watt Puppy in the face of a similarly priced speaker from Magico that was simply, by all accounts, better at that price point. Which was around $25,000 I think. But it's also an industry driven by prejudice and hype, I will give you that. Which is why products should be taken at face value. Read the review, perhaps, to get a rough idea..then go out an listen for yourself. By what you've written, I get the impression that you've actually not heard a lot of this stuff.
Anyway... in the best cases, reviews aren't some giant marketing scheme out to destroy the audio community. In the worst, namely..on the internet and 'review blogs', they can have an agenda or exist to attract advertising. That is why people don't give all reviews the same weight. It's why The Absolute Sound and Stereophile are by and large trusted by the audiophile community, and internet blog sites aren't.
But I work in marketing, there is much less evil-scheming than you imagine. Not to mention that most organizations are so loose, and so poorly organized, that you could never keep it a secret anyway. Certainly it does happen..Bose will sue the crap out of anybody who says anything bad about there product and they spend more on marketing than design,I'm sure...but they aren't high end and are a joke because of it. And...they don't ever offer up stuff for reviews. But the buyer of Bose is not in the high end market (though they may think they are). But the industry itself is probably as legit, on average, as any other. Just don't start thinking that magic stones or room cones or whatever is something every audiophile is into. That stuff is even made fun of in Stereophile, actually.