The idea for voice coil depth, is for when the speaker is at rest- for almost all speakers- the amount of exposed voice coil winding above the top plate, and the amount of exposed voice coil winding below the top plate, should be equal.
The easy way to do that- is:
1) measure the total height of the winding on the voice coil, and the thickness of the top plate (between the magnet and the woofer frame).
2) Subtract the height of the top plate from the winding height.
3) Divide the difference by two. That's the amount of winding that should be showing above the top plate, when the voice coil is in the correct rest position.
4) Place the voice coil and appropriate shim (inside the coil, between the coil and the pole piece, to hold the coil square in the gap) into the gap, and press it downward until that amount of coil winding is showing.
5) Assemble/glue the spider and cone onto the voice coil and frame, making sure that the coil does NOT shift upward or downward while you are doing this. I sometimes, if the shim doesn't snugly hold the coil tightly, use a piece of masking tape, to tape the inside of the shim to the inside of the voice coil (you will obviously remove this tape once the parts are glued together, so that you can remove the shim, before gluing on the dustcap).
Once you put everything together and let it cure, put in the lead wires, put on the dustcap, and you should be ready to play.
Yes, it's a picky, delicate, exacting process that needs to be done JUST RIGHT, or the speaker will distort or otherwise not work correctly. It's not that hard; you just have to be very careful and pay attention...
Regards,
Gordon.