Can someone please explain the term 'off axis' in relation to speaker performance (not listening position)?
It has nothing to do with SPL levels.
Envision this: Your speakers are against the wall facing straight out. You're sitting in the middle between them at some distance away from the wall. Draw an imaginary triangle with you and the speakers as the three verticies.
Straight out, perpendicular to the wall, is "On-axis" from each speaker. You're not listening from there, rather, at some angle off-axis, probably on the order of 15°.
Now, go back and look at the HPM-100 response curves which are published right on the back of the speaker. You can see that the high-frequency response is lower the further you get off-axis. At what angle does it approach being flat?
SO, if you toe-in the HPM-100s to aim them at your listening position, you get to hear their full measure (+8 - 10 dB) of "Tizz." Off axis, it is mitigated somewhat. The fact that you've got them against the wall is enhancing their "Boom" at the other end of the frequency spectrum via boundary effect. If you've placed them in corners, you enjoy even more of that, hence, maximum "Boom, tizz."
Also, you've got to be specific about what JBLs you are considering as seeming "Veiled." Many vintage JBLs have rolled-off highs, but any of L100T or -t3 vintage with titanium tweeters would have extended VHF.
Finally, in making such assessments, you must recognize that what you are hearing from HPM-100s is an inaccurate representation of the source, exaggerating a broad range of the response, as discussed earlier in this thread. That's characteristic of "West Coast" sound, which is fine and fun, but also fake.
If it's ultimately about the music, you must make your own determination of whether you prefer it delivered to you real, or, uhmm, artificially "enhanced" by the speakers you choose.
Note: Member RayW has acquired a pair of HPM-100s for study, presumably including test and measurement, in relation to this thread. They are currently undergoing refurb for the purpose.... :yes: