Here's my hypothetical:
Would a talented 22 year old slugger, coming out of college, jump at the chance to play baseball, for 7 months if the pay was $200,000?
I think the answer for 90% of those offered would be "Hell yes." Enjoyable work outdoors playing a game every day. That's probably the rational value of the job. However, the baseball INDUSTRY is such a valuable advertising platform, and there are so many billions of ad dollars available, that the baseball industry becomes another lucrative AD PLATFORM awash in billions of dollars, so of course the players are going to want their share of it. Next thing you know $20M/year because a typical salary.
ADS, ADS, ADS, ADS, ADS, ADS,ADS, ADS, ADS,ADS, ADS, ADS,ADS, ADS, ADS,ADS, ADS, ADS,ADS, ADS, ADS,ADS, ADS, ADS,. There is a never ending demand to serve more ads whenever and wherever and however it can be made possible. If your eyelids are open, someone will find a way to put an AD in front of them.