Through the crossover region, both woofer and waveguide are playing the same frequencies. That's two sources with the same program, and they add to and interfere with each other to varying degrees depending upon the relative distance of the listener (or measurement microphone) from each of them. When the distance to each is the same, and both are in phase, they sum maximally, and conversely, when they are out of phase, they cancel maximally. We design such that the listener listens from where the two sources are in-phase and summing maximally.
The listener and the two sources in a single speaker, the woofer and waveguide, form an imaginary triangle in the vertical plane (on-axis horizontally) when they are mounted one above the other. When the distance of the listener to the acoustic center of each of them is the same, that triangle is isosceles, and the summation is maximal. Viewed from the side, it is easily seen that, as the listener moves up and down from the point midway between the drivers one side of that triangle (representing the distance of the source to the listener) becomes longer, while the other becomes shorter, the distances are no longer identical, and the summation is less perfect. In waveguide speakers, the vertical distance between the sources themselves (the base of the imaginary triangle) is large, and small movements of the listener (or microphone) up or down at typical listening distances create large differences in the relative distance to each of the sources.
What we call the "forward vertical axis" of the speak as line between the apex of that triangle and the midpoint between the acoustic centers of the two sources vertically, the midpoint of the base of the triangle, when the two sides of that triangle, representing the distances from each source to the listener, are equal, and the summation, maximal.
While it is possible to determine the exact location of the acoustic centers of the two sources via measurements, it may be easily seen that, if the upper one is displaced further back than the lower one, as is typically the case with a woofer and waveguide, the triangle "points" upward from the midpoint between them. With a typical woofer and tweeter, the situation is opposite, with the woofer being behind, and the triangle pointing downward. In both cases, we can manipulate the virtual locations of the acoustic centers via delay, either actual or phase delay, or both, to "aim" the triangle wherever we want, typically such that the apex of the imaginary triangle, the forward vertical axis, "points" the listening height of the listener.
For any given system under design and measurement, how might we easily determine the actual alignment and get it "right?" The determination part is easy, actually: if we invert the polarity of one driver or the other, instead of maximally summing at the apex of the triangle, the forward axis, the drivers maximally cancel there, and a deep notch appears in the amplitude response measurement of the system. By moving the microphone up and down and taking repeated measurements, we can locate exactly where that notch is deepest within 1/2 the diameter of the microphone aperture, typical, ~1/8". Knowing the height of the microphone relative to the midpoint between the drivers and the horizontal measuring distance, we can calculate the displacement angle of the forward axis relative to normal (perpendicular to the baffle) in pursuit of our design target.
Cool, huh?