Here's another tip I learned from one of the Beam tastings I went to:
When you drink bourbon, try putting the glass about a half inch to an inch back on your tongue..sort of rest the glass on it as you drink, not drooling on yourself of course. This way, the taste buds on your tongue most most receptive to the flavor of bourbon will get most of the bourbon taste, while the tip of your tongue, where the bite/sting comes from, gets bypassed. It really does alter the taste of the bourbon, for the better.
Bookers is some serious stuff. I had a complimentary bottle at my place during a crazy work party, and this one dude was being an ass (which was easy and normal for this guy) and asking if I had any real alcohol (I think we were all drinking gin & tonics). So I handed him my bottle of bookers with a smile, knowing he had no idea what he was in for. He was, of course, going to show us all how to drink, and downed more than his fair share. About a half hour later he was projectile vomiting off of the balcony and all of our coworkers, who equally disliked this guy, cheered him on.
I realize it was kind of a bad thing to do, but Gin makes me do bad things. And I also paid for it. My cheapy Denon HT receiver essentially blew up at this party right after this, and...the big dude who was throwing up passed out in my guest room and I had to deal with him, the next day. Though, I have to say, he was cool about it, and we got along better after that...I guess he found it a, um, sobering experience. Advertising is a fun profession.