As a functional(I'm assuming) open baffle, I can see the design intent. As a piece of art, I can see the design intent. It's clever, it's certainly different. A LOT of work went into the symmetry, and it looks as if they're using high quality drivers. If they package that as a functional sculpture, I'd be interested in hearing it.
IF, however, they are claiming a technical functionality, by virtue of the cup-shapes and resulting diffraction patterns, or some such, I want to see the technical paper(s), but I'd still be interested in hearing it.
Unfortunately, I agree with physicist. The designers did their job. Curiosity overcomes revulsion.
Altho, at first glance, I did kinda want to wash my eyes out with soap.