As the smartphone goes, so goes the basis most center their existence upon.....they are within grasp 24-7, provide instantaneous news, weather, pictures, music, social info, movies, and you can even make a phone call on it!......I saw someone take their smartphone to the bathroom on an airplane, it's that much of a habit to have it in your hand at all times......like it or not, this is the sort of technology that is driving our society today, the quickest and easiest means to the end is what counts.....look at the 35mm camera and film industry, now mostly limited to professionals.....with the end of Onkyo and likely more companies of their type to come, the hi-fi industry will gravitate mostly toward the high end/expensive segment.....if Onkyo couldn't survive in the lo and mid fi segment, who can?